So, what's going on then? What is Google FloC and why does the EFF (the Electronic Frontier Foundation - a non-profit organization that advocate for digital privacy, freedom of speech and innovation) say it is against Google's alternative to tracking cookies? This article explains everything. On various online blogs you can read headlines such as: " EFF: Google alternative to tracking cookies terrible idea." & "Google FloC: a blessing or a curse for the internet?" But also: "GitHub blocks new tracking method Google FloC by default" and "WordPress will block the tracking method Google FloC by default." So, we can say that there is an uproar in the online world. Not everyone is happy with Google's new tracking alternative. This project includes the much-discussed new tracking method Google FloC. Google has put out a new project called Privacy Sandbox.
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